Wegagen Bank and Shoa Shopping Center, the largest super market network in Ethiopia, launched three Co-Branded Shopping Cards today in an event held at Shoa Hypermarket located at Zefmesh Grand mall around Megenagna interchange. The three shopping cards, Shoa Prepaid, Shoa Gift and Shoa Loyalty cards were unveiled by the heads of the three parties involved in the development and issuance; Ato Alexander G/Egziabher, E-Banking Services Director of Wegagen Bank, Ato Kemil Mama, Manager of Shoa Shopping Center San Branch and Ato Samson Getu, Vice President of FinServ Technology Services Plc. The launching ceremony was attended by officials of the three companies as well as invited guests and press corps.
Shoa Shopping Cards enable customers enjoy a wide range of benefits; from convenience in planning for shopping to strengthening friendship through flexible gift and rewarding loyalty with points earned for every purchase made. Customers will have a safe, simple and flexible shopping facility with the brand new reusable smart cards, branded as Shoa Prepaid, with which customers can shop at any of Shoa supermarkets, while thy can top it up at any of Shoa stores and Wegagen’s over 60 branches across Addis. The facility will have a great deal of significance in bringing intimate services to customers of shoa Supermarkets.
The prepaid card enables the customers to plan their purchase to the level of their capacity without needing to withdraw cash from ATM or bank branches now and then. Given the limited working hours of bank branches and intermittent connectivity of ATMs, the prepaid cards will bring shoppers, particularly working class shoppers, great relief. The issuance of such shopping cards by Shoa and Wegagen complements the ever growing modern lifestyle.
The Co-branded shopping cards are the result of the Strategic Partnership Alliance forged into effect between Shoa Shopping Center and Wegagen Bank encompassing comprehensive financial services. The partnership is expected to bring modern shopping experience to customers, while both companies maximize their mutual benefits. withdraw cash from ATM or bank branches now and then. Given the limited working hours of bank branches and intermittent connectivity of ATMs, the prepaid cards will bring shoppers, particularly working class shoppers, great relief. The issuance of such shopping cards by Shoa and Wegagen complements the ever growing modern lifestyle.